You start before you start

When presenting to an audience of any size, you have seconds to make an impression. A favourable impression means that they will classify your information as relevant and valuable. They will make impression very quickly. You may have not even started on the content. An unfavourable impression means that they will classify your information as useless even if it isn’t. This is an emotional judgement. It is lightning quick.

So, look your best, be well prepared, pause before starting to make sure you are composed. Look at the audience and start emotionally.

Ask them a question about themselves. Who has enough money in their superannuation? Who remembers the last time they were really happy? You will get an emotional response. Even better, start with a story. Instead of saying my name is…. and I work for…. etc.  Start with….. ‘It was a really warm day as I recall. The north wind was blowing very hot. I could smell smoke…..’ You will have them in your hand instead of in your head.

Think of an unusual way to start your next presentation. Wait until you and they are ready and then wait another ten seconds. Every time you present to an audience you build on your presentation skills…. and your reputation.