• Skip to main content
  • Skip to footer

Paddy Spruce | Confident Public Speaking

Confident Public Speaking

  • Home
  • About Paddy
  • Blog
  • Contact

Why is more important than how

October 24, 2012 by Paddy Spruce

Tweet

Why you do something is way more important than what you do or how you do it. Why is also harder to grasp. Why do we work? Some people work to get money to live. Some work to serve the community. Some work to save lives. Saving lives will generate its own energy. We also like to do business with companies who share our beliefs. Apple push the envelope. Dyson are creative. Lexus are reliable. We are attracted to organisations that have beliefs like ours.

So when presenting, explain why before what. Present on topics that you are enthusiastic about. Share your values and beliefs. Trust your gut feel.

People don’t buy what you do. They buy why you do it. Tell them… honestly.

Paddy

Filed Under: Blog Tagged With: how, what, why

Footer

Latest Blog Posts

Dunno

What’s the risk of replying ‘I don’t know’ when asked a question? The questioner may be miffed that you don’t know something that they expect you to know. No big deal. Pretending that you know is a far greater risk. Nowadays, we are expected to have an opinion on many things – politics, religion, defence, […]

The ego tango

The tango is a wonderful dance but you need a partner. The ego dance is not so wonderful but again you need a partner. Imagine someone tells you that you are mistaken or wrong. First step. You reply energetically ‘I am not wrong. You are’. Step two. Steps three and four can be more energetic. […]

Subscribe to my blog and newsletter

Subscribe to my mailing list

* indicates required

How to contact Paddy

Ph: +61 (0)418 996 970

Paddy is located in Melbourne, Australia and welcomes requests from beyond.

  • LinkedIn

Copyright © 2022 Paddy Spruce