Memory is unreliable. Short term memory is… short term.
Number and dates without meaning are very difficult to recall. Try remembering more than seven random numbers.On the other hand you will never forget 9/11 or 911 if you like cars.
If you present information especially facts, you must reinforce this with an example or story to make it stick. Get into the habit of saying….Let me give you an example. Make the example interesting or impactful.
Here is an example of an example.
It is important to make sure that you don’t put your laptop near a water container. Obvious eh?
Last week I was presenting and put my laptop down next to a water jug. A tall, slim one. I moved towards the jug to move it and was asked a question by someone in the room as I reached toward the jug, taking my eye off the jug. You guessed it. I bumped the jug which toppled over onto my laptop. End of story. End of laptop.
Remember. When presenting information, support your information with examples and stories if you want people to remember beyond a few moments.
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