When I present workshops on Public Speaking and Presentation Skills, I ask people to tell the group something interesting about themselves. Later in the day, I test what people remember.
Many are dismayed to hear how little others remember about them. Somehow their information is not ‘sticky’.
If we want our messages to stick and be used by our audience, we need to make them memorable. Unusual sticks as does funny, unexpected and concrete. Repetition also makes your message sticky but there is risk of becoming boring which will be counter productive.
Think about what you want your audience to take away and apply ‘sticky’ very liberally. Surprise, entertain, shock, amuse or say the opposite of what they expect.
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