Wouldn’t you think that people would choose an option that was ranked first on the top of a list if they knew they were ranked from best to worst ? Imagine being asked to choose a hospital on this basis? Surprisingly, according to research done by the UK, people are more likely to choose the best hospital if it is placed fourth in the list rather than at the top. When people are confused, they don’t think logically. They find another way of deciding. Colour or shape for a car instead of reliability or safety. In this case, we choose the middle. We often do this so it becomes the default option when we are stressed or confused. The middle is comfortable. It’s a safe place to be.This is especially true if the options are laid out horizontally .
So if you want people to choose the best option or choice, put it fourth. a b c D e. Present your best option fourth. Watch people on a quiz program default to the middle or fourth answer when they are not sure.
Contact me if you want to improve your influencing Skills.