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TestimonialsComments from a recent conference in Sydney, unedited and entire.
A Word from Winston Marsh....Australia's Marketing Guru... When you meet Paddy Spruce you know there’s something a little different about him but it takes a quite a while to work out exactly what. It’s not his irrepressible sense of humour--- that takes absolutely no time to discover. That piquant Irishness bubbles out of him from the moment you meet and you’d wonder if you could ever be gloomy around this man. And it's not the gift of the gab, the touch of the blarney, that every man of Irish heritage seems to be borne with--- that takes much longer to detect because, if anything, he’s a man of comparatively few words initially. So, what exactly is different? Well, it’s the way he looks at you and the way he listens to you. He eyes you quizzically, studies your every gesture and hangs onto every word you say. You get the feeling that he is staring right inside you, knowing your inner thoughts and feelings. And he probably does! You see Paddy Spruce is an expert at what are known as “influencing skills.” That’s the knack of getting people on your side, seeing things your way and yes, literally, doing what you want them to do. And the amazing thing is that he can show almost anyone how to do it too! He laughs when you ask him to explain. “It's not rocket science,” he says modestly, “It's really just a matter of being attentive, being a great observer. It is a skill that anybody can learn to do in quite a short time and use very effectively.” So where would such a skill be used? Well, in sales for a start. The secret of success in sales is to influence the prospect to buy. In customer service, the secret of success is to influence the client, customer or patient to feel great about the service. In management the secret of success is to influence the team to do the things that you want done because they want to do them. In business, and in life, achieving results is all about influencing those from whom achievement is required. And when Paddy Spruce reveals the simple, straightforward techniques to influencing success the results he helps people achieve are amazing. More sales made, greater prices gained and happier customers are just a couple of them. It’s no wonder that some of the leading companies around the world hire Paddy to share his secrets with team members from management to sales, sales to service so that they can use the power of influence in their areas ... secrets that mean a bigger bottom line, delighted customers and contented team members.
Maybe this article will influence you to do the same!
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